Lay Your Groundwork | Naming Conventions and Folder Organization
Let's get started defining your organizational structure.HomeworkDefine your naming conventionsTrain your organization on how to use the naming conventions, using the guideline / template you’ve...
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Gain Your Hours Back | Nurturing: Education Campaign
Nurturing is not just for top of funnel initiatives! Instead, a full nurture strategy typically has a set of early, mid and late stage nurture campaigns. A Mid-Stage Educational Campaign can be used...
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Be a (Sales) Hero | Implement Sales Reporting & Dashboards
Marketers can use Eloqua Insight to create a set of reports give sales high level reports of the top companies visiting your website. In addition marketers can use Eloqua to enable your sales...
View ArticleTo Infinity and Beyond | Implement Social Media Engagement Strategy
Let's get started determining the impact Eloqua's Social Suite will have on your Social Marketing efforts to increase your campaign effectiveness.HomeworkBuild Awareness of your Social...
View ArticleTo Infinity and Beyond | A/B Testing
A/B testing allows you to understand what resonates with your recipients. Let's get started learning on how to test your campaigns.HomeworkDefine your goals? What are you going to test? Define your...
View ArticleGain Your Hours Back | Nurturing: New Customer On-Boarding
, Once your customers are on-board...what do you do with them?Start your customers off right. Let's get started learning about nurturing for new customer on-Boarding. HomeworkComplete a content...
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Be a (Sales) Hero | Nurturing: Rejected Leads Campaign
Do you have a Perpetual Demand Generation Model? If your answer is NO, it maybe time to establish a Simple Nurture Campaign to help you capture and communicate to recycled leads and/or stalled...
View ArticleLay Your Groundwork | Establish Baseline for Metrics
Let's get started establishing a baseline for your metrics.HomeworkReview the benchmarks workbook.Pull metrics from Eloqua and CRM to complete the benchmarks workbook.Continue to pull metrics on a...
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Lay Your Groundwork | Profile Completeness
Let’s get started on evaluating the profile completeness of your contacts within your prospect database (Eloqua). Profile completeness will allow marketers to be more effective at targeting, and...
View ArticleTo Infinity and Beyond | Mobile Email Optimization
With so many people accessing the internet via mobile devices, it's easy to see why mobile marketing should be part of your marketing plan. Let's get started learning about mobile marketing as part of...
View ArticleTo Infinity and Beyond | Improve Benchmark Metrics and Increase Effectiveness
Let's get started on how to improve benchmark metrics and increase overall effectiveness.HomeworkEstablish baseline rates for metrics that matter including contact management (database health),...
View ArticleTo Infinity and Beyond | Audit Lead Scoring
Once you put a lead scoring program in place, how do you know if it’s delivering the results that you’re looking for? Things change – your market, your personas, your organization’s objectives – and as...
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Gain Your Hours Back | Nurturing: Loyalty & Retention Campaigns
Once you have customers you should consider adding a customer loyalty and retention campaign to your Nurture Strategy to build customer loyalty. Let’s get started. The types of programs include...
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Be a (Sales) Hero | Nurturing: Urgency Campaigns
Marketers that align with Sales have an opportunity to further their nurture strategy that reach individuals that have progressed into the later stages of the Sales & Marketing funnel. These...
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Know It: Setting up Eloqua Insight for Top Visitors & Companies Reports
Marketers can use Eloqua Insight Top Visitors and Companies Reports to provide their Sales Representatives with a high level set of reports of the top companies visiting your website.Let's get started....
View ArticleModern Marketing Skills & Competencies Definitions
When building a marketing team, it is important to think about the skills and competencies that are required in today’s highly personalized, highly automated marketing landscape. While not every...
View ArticleDefinitions of Common Marketing Roles
Role NameCharacteristicsCampaign or Program ManagerResponsible for identifying, designing, planning, delivering, monitoring and modifying cross-channel marketing campaigns.Smaller organizations: May be...
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